About Us


Hi there, I’m Tracey, I’d like to tell you the story about Bondi Beach Bag Co. and how my beloved Bondi Beach inspired me to create my brands, BONDI BEACH BAG CO. & BONDI BONDI.


“Our mission is to supply innovative Resort wear clothing, Bags, Baskets & Hats with a high perceived value at affordable prices. Chic apparel and accessories for today’s casual lifestyle, we are passionately focused on the ‘WOW Factor’ with a vivacious sense of style and enthusiasm for life”


Vision, Goals and Aspirations

“Our core goal is to use our vast experience to design, manufacture, wholesale and retail. We strive to succeed in providing quality products and service to Fashion retailers and consumers worldwide.  To be a destination where customers can discover the iconic signature brand on an international level”


My story & history behind the brand

I graduated from East Sydney School of Fashion in the late 70’s this is where I learnt pattern making, construction & fashion design. After completing my course I then travelled through Europe, setting in the south of Spain where l spent 3 fantastic years. I lived in a small town call Los Boliches near Fuengirola  on the Costa Del Sol. I Did all sorts of interesting jobs, I was hostesses at ‘Lew Hoad’s Campo de Tenis’ I taught swimming at a luxury hotel in Marbella called Hotel Los Monterous’, I made ‘Head bands & belts’ and sold them in the local markets and to the boutiques along the ‘Costa Del Sol’ l learnt to speak Spanish from local, I learnt to cook, dance flamenco and most of all, l lived like a local, I loved Spain it was a wonderful experience.

I returned to Sydney in the early 80’s and set up my first Australian fashion accessory business call ‘Belt Affair’. As time progressed I set up my own factory on Kippax St Surry Hills Sydney, which is the heart of the rag trade area, I changed the name to ‘The Accessory Factory’ All was rosy until 1995 when the Federal government introduced ‘The Button plan’ which was the reduction of import duties to Australia, this caused a flood of cheap imports coming into Australia, it effected many industries not just the rag trade. I struggled trying to keep my Australian manufacturing business alive. It was extremely difficult to compete against the new cheap import prices. In 1997 I went on a trip around the world in search for new trends, looking for an answer to save my Australian manufacturing business.  When I got home, I went for a walk down the beach, I said to my ‘then’ husband, I have ideas but I don’t think they are enough to make the business survive, I was leaning on the railing overlooking Bondi Beach, deep in thought about where I had just been and what I’d seen. Then the penny dropped, I pushed myself back from the railing and said ‘that’s it, I’ve got it! I love Bondi Beach, I’m going to create ‘Bondi Beach Bag Co. I raced home and wrote my mission statement. I had travelled all around the world spending a load of money I didn’t have and the answer was right under my nose. l was forced to move with the times, sadly I closed my Australian factory and took my new production off shore to China to be market competitive. In the summer of 1997 Bondi Beach Bag Co was born.

Now nearly 20 years on, BBBCO is well established in the fashion wholesale and retail arena. In Australia our major clients are David Jones and Myer who we supply nationally plus retail boutiques around the country. Our customers bases stretches worldwide. The Pacific islands, Fiji, Cook Islands, Vanuatu, Caribbean, U.K, Greece to name a few.

In 2011 I made big changes in my life, my dog ‘Miss Bondi’ and I moved to live in Fiji together with my Fijian partner Tom and his youngest son Jayden. Here we have set up the administration head office for BBBCO in Nadi where we have a dedicated team who are committed to running the business with me. Our warehouse is in Sydney Australia, we dispatch all our Australian orders from Sydney. In Fiji we have another warehouse which we use to supplies our wholesale customers in Fiji and the pacific islands. Our flagship retail boutique is located in Nadi inside our Club Bar Restaurant ‘The New Nadi Farmers Bar’ which Tom and opened in 2010. If you find yourself in Fiji please pop in to say hi.

Enjoy your summers with ‘Bondi Beach Bag Co.’